Users type in their zip code, cable provider, channel and the program they are currently watching. The app then displays relevant merchandise from more than 200 million listings available on eBay.
The Watch with eBay application will continue to evolve as the company improves technologies to facilitate shopping alongside TV viewing. The company hopes to partner with networks, stations, cable providers and studios.
"Mobile shopping is mainstream now, and eBay expects this holiday to be the largest mobile shopping season ever," says Steve Yankovich, vice president of eBay Mobile. "Shoppers are in the driver’s seat, with mobile technology putting the mall right in your pocket. We’re using our mobile and tablet innovations to empower people to shop–and find the best deals anytime, anywhere, any way they want–from the comfort of their couch or on the go."