Earthbound has signed an exclusive brand representation and licensing agreement with the fashion label Enyce.
Earthbound already has plans in place to expand the brand across all categories.
"I am very excited to be in business with this iconic brand and to work closely with the dynamic Enyce team to grow this powerful brand,” says Jeffrey A. Cohen, chairman and co-founder, Earthbound. “We expect a strong response from the marketplace and new product categories to launch for Spring 2013.”
Enyce is a denim-based sportswear brand for men and boys. Sean Combs and Liz Claiborne purchased the fashion label in 2008.
“I am looking forward to a very successful relationship with Earthbound,” says Jeffrey Tweedy, executive vice president, Enyce. “They have proven success with their large brands at mass retail, and we know that their expertise in partnership with Enyce will help build this iconic brand.”