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EA Takes on UFC Brand

Electronic Arts has signed an agreement to take over Zuffa’s Ultimate Fighting Championship brand. The new multi-year, multi-product partnership gives EA the exclusive rights to develop UFC videogames under the EA Sports brand.The UFC joins a roster

The UFC joins a roster of hit EA Sports franchises that include Madden NFL, the NBA, FIFA and NASCAR. Developer Toy Head-Quarters (THQ) previously held the UFC gaming license.

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