EA Takes on UFC Brand

Electronic Arts has signed an agreement to take over Zuffa’s Ultimate Fighting Championship brand. The new multi-year, multi-product partnership gives EA the exclusive rights to develop UFC videogames under the EA Sports brand.The UFC joins a roster

April 6, 2018

The UFC joins a roster of hit EA Sports franchises that include Madden NFL, the NBA, FIFA and NASCAR. Developer Toy Head-Quarters (THQ) previously held the UFC gaming license.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.