License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
HomeArchiveEA Takes on UFC Brand

EA Takes on UFC Brand

Electronic Arts has signed an agreement to take over Zuffa’s Ultimate Fighting Championship brand. The new multi-year, multi-product partnership gives EA the exclusive rights to develop UFC videogames under the EA Sports brand.The UFC joins a roster

The UFC joins a roster of hit EA Sports franchises that include Madden NFL, the NBA, FIFA and NASCAR. Developer Toy Head-Quarters (THQ) previously held the UFC gaming license.

Hide comments
account-default-image
user not logged in

More information about text formats

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Related
Reports