EA Sports, Toy Island Team for Sporting Goods

A line of interactive sports training tools and more are expected to rollout this fall through a multi-year agreement between EA Sports and Toy Island.The new EA Sports-branded product line for ages 3 to 12 will offer virtual coaching for baseball, footba

April 6, 2018

A line of interactive sports training tools and more are expected to rollout this fall through a multi-year agreement between EA Sports and Toy Island.

The new EA Sports-branded product line for ages 3 to 12 will offer virtual coaching for baseball, football, basketball, soccer and hockey training through infrared, motion and equilibrium sensors. The items include tools featuring voice command and instructional coaching elements, game-in-a-box sets for kids with all equipment for a particular sport, sports toys and high-density foam balls to develop motor skills.

"To take games that so many of us play with and make them relatable on a physical level to kids that have grown up playing EA Sports video games, is something that we are delighted to do," says George Vorkas, president of Toy Island.

IMG Licensing is the exclusive worldwide consumer product and brand-licensing agent for EA Sports, a label of Electronic Arts.

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