Hardware hogged some of the spotlight at the ninth annual Electronic Expo (E3), held at the Los Angeles Convention Center in May and attended by 62,000 industry professionals, as Sony Computer Entertainment Inc. announced the development of its first handheld platform. The all-in-one portable entertainment platform called PSP is set to launch in fourth quarter 2004.
In response, competitor Nintendo President Satoru Iwata said at the E3 press conference, "We are essentially in control of the handheld market...there isn't anything we need to worry about."Richard Ow, senior account manager, The NPD Group, Inc./NPD Funworld/Video Games, believes the PSP's price point (undetermined at press time) will dictate the impact on the competition. "If the PSP retails for more than $200-which could happen since it brings in a ton of electronics capabilities-the question will be whether parents will pay console prices for a
The cell phone game market also is heating up. Fox licensed
to THQ Wireless. Each game will connect back to an episode or setting from the animated Fox series. Bethesda Softworks' cell phone series, The Elder Scrolls Travels, is based on the publisher's The Elder Scrolls III: Morrowind game. Bethesda's IHRA Drag Racing franchise also will go wireless.
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