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Dylan's Candy Bar is Sweet on First Licensee

Lifeguard Press is the first product partner to join the Dylan's Candy Bar licensing program and will launch partyware based on the famed candy store.

As licensee, Lifeguard Press will produce a line of plates, napkins, cups and other party goods. The range will debut this January.

"I'm excited to continue selling the lifestyle of candy and I believe stationery provides the perfect medium," says Dylan Lauren, chief executive officer and founder of Dylan's Candy Bar. "I have waited a long time to find the right partner for our first license agreement. Lifeguard Press has an outstanding track record and I am confident that they will be able to successfully accomplish Dylan's Candy Bar's mission to merge art, pop culture and fashion with candy."

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