Dunkin' Donuts, in conjunction with Sony Pictures, has begun an in-store and digital Men In Black 3 promotion with new menu items, a mobile app and a Twitter sweepstakes inspired by the new movie, which open in theatres May 25.

Dunkin’ Donuts is the exclusive quick-service restaurant partner for MIB3 in the U.S.

In conjunction with its sister brand Baskin-Robbins (for more on the Baskin-Robbins campaign click here), Dunkin' Donuts has created a marketing campaign that will span TV, radio and the Internet, and include in-store point-of-purchase materials.

"We're thrilled to have the opportunity to work with Sony Pictures to celebrate the return of the Men In Black franchise and to continue to engage our guests in fun and unique ways," says John Costello, chief global marketing and innovation officer, Dunkin' Brands. "To add to the excitement of this highly anticipated movie, we've developed innovative new menu items and a unique mobile experience that encompasses the spirit and adventure of Men In Black 3."

In addition to new menu items like the Black Cocoa Creme Iced Coffee and the Chocolate Lunarmax Donut, Dunkin’ Donuts has released the “Dunkin’ MIB3 Capture” mobile app for iOS and Android. Fans can capture Spikey Bulba on the thier phone and interact with him by feeding him virtual Dunkin’ donuts food or playing games. The app is now available for free in the Apple iTunes and Google Play stores.

Every Friday in May, fans will also have the chance to win Dunkin’ Donuts gift cards and MIB3 prizes through the Black FriDDay Twitter Sweepstakes. Followers of @DunkinDonuts who answer Dunkin’ Donuts and MIB3 trivia questions correctly will be selected at random.