Kerr is tasked with building the Driver Dan's Story Train brand and positioning it to the U.K. licensing and retail trade. "Driver Dan's Story Train" is already a ratings hit on CBeebies and has signed a deal with Macmillan Children's Books. An interactive website has also launched for the property. There are further plans for a toy, apparel and magazine deal.
"'Driver Dan's Story Train' is a beautiful series, with fantastic consumer product potential," says Kerr. "With partners like CBeebies and Macmillan on board, the foundation for a successful multi-category consumer products launch is in place. I couldn't have asked for a more ideal property or circumstance to announce as the first addition to my new company's portfolio."
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