DreamWorks Taps Jakks Pacific for Real Steel

Real Steel.

Striker Entertainment brokered the licensing deal.

Jakks Pacific is on board to produce action figures, accessories, play sets, role-play items, youth electronics, novelties, games and puzzles and Halloween costumes. The line will launch in fall 2011 to coincide with the film's release in November.

"In this action-packed, futuristic drama, 2,000-pound robots replace human boxers," says John Blaney, senior vice president of marketing at Jakks Pacific. "The robot boxers are incredibly intricate and physically astounding and we believe they will translate extremely well to action toys."

Real Steel

stars Hugh Jackman and is directed by Shawn Levy

(Night at the Museum, Night at the Museum: Battle of the Smithsonian

and

Date Night

). Principal photography has begun shooting in Detroit, Mich.

"Real Steel

has tremendous potential to be a thriving toy line," says Mark Sourian, co-president of