Striker Entertainment brokered the licensing deal.
Jakks Pacific is on board to produce action figures, accessories, play sets, role-play items, youth electronics, novelties, games and puzzles and Halloween costumes. The line will launch in fall 2011 to coincide with the film's release in November.
"In this action-packed, futuristic drama, 2,000-pound robots replace human boxers," says John Blaney, senior vice president of marketing at Jakks Pacific. "The robot boxers are incredibly intricate and physically astounding and we believe they will translate extremely well to action toys."
stars Hugh Jackman and is directed by Shawn Levy
(Night at the Museum, Night at the Museum: Battle of the Smithsonian
). Principal photography has begun shooting in Detroit, Mich.
has tremendous potential to be a thriving toy line," says Mark Sourian, co-president of
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