Dream Theatre plans to introduce, for the first time in India, Noddy apparel, home furnishings, personal care, school bags, home video and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr Men and Little Miss classic characters. Melissa Tinker, senior vice president of licensing, Asia Pacific, at Chorion, says: “Noddy has achieved an impressive level of awareness over the years with a publishing range by Eurokids, toys distributed by Funskool and the support we have received from Cartoon Network with our ‘Make Way for Noddy’ series and newly launched ‘Noddy in Toyland.’ Dream Theatre has been proactive in bringing new partners on board.”
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