The two-year deal allows TV Mania to manufacture and distribute Jungle Book apparels and accessories for babies, kids and teenagers for two years. New products include t-shirts, jackets, jogging suits, swim wear, fleece pullovers, shirts and socks.
“TV Mania is one of the strongest players for apparel merchandise in Europe,” says Tapaas Chakravarti, chairman and chief executive officer of DQE Group. “The Jungle Book has started to air successfully in various territories such as France, UK and Australia and with a steadily increasing fan base, this collaboration is going to be strategically very important for us as we seek to further monetize this classical property.”
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