The exclusive toy range includes Fisher-Price's Dora the talking fairy tale princess, Fantasy Adventures fashion dolls, dress-and-spin miniature Dora, a princess wand, collectible miniature play sets and a sparkle castle play set; and Mega Bloks' Dora-themed tube of blocks. The items are specially re-packaged for the anniversary and feature refreshed artwork. The line is hitting this month in U.K. stores, and will be followed by launches in Australia and Canada in November.
"Dora is such a beloved character and toys are at the heart of children's play and development so it was crucial that we create something really innovative and unique to ensure that one of our key properties remains fresh and exciting during her anniversary year," says
The partnership marks the first time NCP and TRU have come together for a multi-territory promotional deal.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.