Liz Claiborne Inc. has entered into a strategic licensing agreement with Donna Karan International to create a new collection of men's sportswear for the "better" market in the United States and Canada. Liz Claiborne currently holds the licen

April 6, 2018

1 Min Read

Liz Claiborne Inc. has entered into a strategic licensing agreement with Donna Karan International to create a new collection of men's sportswear for the "better" market in the United States and Canada. Liz Claiborne currently holds the license to produce, distribute, and market DKNY Jeans and Active apparel for men, women, and juniors in the Western Hemisphere.

DKNY Men's seeks to represent the modern yet timeless sensibility of the DKNY brand. It will offer an array of product from wovens, knits, and trousers to blazers and outerwear. Price points for the line will range from $59.50 to $595. DKNY Men's will debut in department stores for fall 2008.

"We are excited to expand our successful partnership with Donna Karan International,” says William L. McComb, CEO of Liz Claiborne Inc. “The launch of DKNY in the men's better market is a major opportunity to build upon our successes with the men's DKNY Jean's business and continue to establish DKNY as a leading men's lifestyle brand. It shows our commitment to the DKNY brand, as well as our growing appetite for the men's segment in Partnered Brands."

Mark Weber, chairman and CEO of Donna Karan International, adds, "This collaboration with Liz Claiborne Inc. will allow DKNY to further develop its expanding global menswear business. It will enable us to provide our department store customers with product that combines outstanding design and high quality in the better market segment."
 

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