Junior’s brand Dollhouse has announced an exclusive agreement with Anthony L&S for a collection of Dollhouse-branded sneakers and athletic-inspired footwear.
The Dollhouse sneaker collection debuts today at MAGIC in Las Vegas, Nev. and will roll out to department stores, specialty chains and online after the show.
“We're always looking for licensee partners who can enrich our brand and expand our audience,” says Jack Chehebar, chief executive officer, Dollhouse. “We pride ourselves in having a line that is affordable and yet of great quality, and we're looking forward to opening new retail avenues with Anthony L&S.”
The new sneakers category will complement Dollhouse’s diverse product portfolio, which also includes jeans, footwear, outerwear, intimates, sleepwear, eyewear, hosiery, socks, slippers and a kids line.