The Rock Out You Zone microsite also features a Your Zone Memory Challenge game, offering a free download of "Ice Cream Freeze" from Hannah Montana; Find Your Look interactive quiz; parents' guide on teen trends by DisneyFamily.com; and a link to a 3-D tour of Walmart's Your Zone product line (bedding, décor and furnishings) at
"Rock Out Your Zone is a great example of how we can uniquely leverage the broad reach of the Disney brand across multiple platforms, particularly in reaching tweens and moms," says Tricia Wilber, executive vice president of media sales and marketing for Disney.
The promotion is supported by TV spots on Disney XD and print ads in
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