Disney Store has revealed its exclusive Disney Villains Designer Collection, featuring six of Disney’s cruel, yet classy, villains, styled in couture–Cruella De Vil (101 Dalmatians), Evil Queen (Snow White), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty) and the Queen of Hearts (Alice in Wonderland).
Centered on a series of six limited edition dolls, the Villains Designer collection will also include apparel and accessories, beauty products, home items and stationery.
The Villains apparel and accessories will launch exclusively at DisneyStore.com in August, with the full collection launching in select Disney Store locations nationwide and online in September.
"The Disney Villains Designer Collection is a unique, stylized and fashion-forward take on these iconic characters," says John Balen, director of hard lines, Disney Store. "Our design team created a frightfully beautiful collection that is a new and exciting interpretation of the classic Disney Villains we love to hate."
Meant as a follow-up to the success of the Disney Princess Designer Collection in 2011, the Disney Villains Designer Collection is a limited edition range. Only 13,000 of each doll will be available worldwide, with new quantities being released over a 6-week period beginning in September at select stores and online.