Disney will introduce a new princess character in an animated television movie, Sofia the First, premiering in fall 2012 on Disney Channel and Disney Junior channels around the world. The TV movie will be followed by a series in spring 2013.
This marks the first time a Disney series has centered on a princess as a little girl. The Disney Television Animation series will be targeted to to preschool-aged children.
"In Sofia, we have a 'peer to peer princess,' a relatable girl experiencing the same social issues as our young viewers–learning how to fit in, making new friends, conquering new skills and building sibling relationships," says Nancy Kanter, senior vice president, original programming and general manager, Disney Junior Worldwide. "Although Sofia will have plenty of pretty dresses and sparkly shoes, our stories will show Sofia, and our viewers, that what makes a real princess is what's inside, not what's outside. That the inner character of kindness, generosity, loyalty, honesty and grace make you special, not the dress you wear."