Disney Taps Target for Princess Week

The Walt Disney Company has joined forces with Target and actress, singer and children's author Julie Andrews for the launch of National Princess Week, April 22.The event supports the 10-year anniversary of the film The Princess Diaries, and the release o

April 6, 2018

The event supports the 10-year anniversary of the film The Princess Diaries, and the release of The Princess Diaries and The Princess Diaries 2: Royal Engagement on Blu-ray.

Target will feature Disney Princess merchandise highlighting princess characters such as Ariel, Cinderella and Snow White including apparel, toys, books, CDs, movies, personal care items and stationery.

In addition, Target will feature the newest release in Andrews' The Very Fairy Princess children's book franchise, The Very Fairy Princess Here Comes the Flower Girl!, co-authored by Andrews' daughter and writing partner Emma Walton Hamilton.

"So many children fall in love with the whimsical wonder of princesses and all the goodness that they represent," says Andrews. "Joining Target and Disney to host this annual event nationally will help us to recognize and celebrate the uniqueness that lies within every child."

"Julie Andrews is an icon for children who love the magic of fairy princesses," says Casey Carl, Target's senior

vice president, hardlines. "Our first National Princess Week will give Target's guests a chance to have a 'princess experience,' and take home their favorite princesses and accessories."

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