Disney Signs Lego and Debuts Princess Tiana Line

Disney Consumer Products continues to beef up its toy lines having recently paired with Lego for a Toy Story building set and others, as well as the debut of The Princess and The Frog toy line at this week's Toy Fair.Lego signed onto a multi-year agreemen

April 6, 2018

Disney Consumer Products continues to beef up its toy lines having recently paired with Lego for a

Toy Story

building set and others, as well as the debut of

The Princess and The Frog

toy line at this week's Toy Fair.

Lego signed onto a multi-year agreement with Disney to create building sets based on films,

Toy Story

Cars

and

Prince of Persia

for 2010.

At Toy Fair this week, Disney also premiered its newest toy lines from Mattel and CDI (a division of Jakks Pacific) based on the upcoming animated film

The Princess and The Frog

. The products will span dolls, play sets and role-play dresses. Disney also plans to rollout out apparel, accessories, story and activity books, home décor, consumer electronics, school supplies and personal care items for the movie this fall. The entertainment company also announced the development of a new

Snow White and the Seven Dwarfs

toy line, to hit stores on the heels of the classic film's Blu-ray release in October.

In other Disney news, new tween boy station

DisneyXD recently launched its own Web destination at DisneyXD.com. The site offers action-based games, videos, 3-D avatars and more. The DisneyXD channel went live on Feb. 13 and airs the new original series "Aaron Stone."

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