The product assortment includes plush, costumes, dolls, role play items and books inspired by the new series such as Sofia’s amulet necklace and tiara. Products are available exclusively at the Disney Store.
Disney first unveiled the new brand last November in the animated TV movie
Sofia the First: Once Upon a Princess
. The animated series follows Sofia, an adventurous little girl who is learning how to adjust to royal life after her mom marries the king and she becomes a princess overnight.
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