Disney has launched DisneyBaby.com, a new online destination and showcase for Disney Baby brand products. Huggies is the exclusive sponsor of the site.
The site features Disney Baby Magical Moments, a tool for parents to upload their favorite baby photos and memories, creating a community of shared family experiences. In addition, the site features Disney Baby product collections, ideas and tips from real mothers.
"Disneybaby.com continues Disney's longstanding tradition of helping families create magical moments together," said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. "Our new destination emphasizes the joys of parenthood by offering tools, products and everyday solutions in a fun but meaningful way that resonate with mom's and dad's desire to bond with their baby."
"We are thrilled to serve as the exclusive site sponsor for what we believe will become a go-to site for moms everywhere," says Erik Seidel, vice president, Huggies Brand.