April 6, 2018
Disney Publishing Worldwide will expand its U.S. magazine business, which currently publishes the mom-focused
Disney FamilyFun,
with new magazines targeted at kids. The first magazine in the program,
Phineas and Ferb
, will be a bi-monthly magazine now available at newsstands.
“We saw with last year’s publication of our
Toy Story 3
and
Phineas and Ferb
special interest publications that there is certainly a demand in the market for high quality kids’ magazines,” says Aparna Pande, vice president and general manager of U.S. magazines at DPW. “It’s a natural extension of our existing business. We have the content along with the consumer marketing and
distribution expertise, and it allows Disney Publishing to continue delivering great publications that get kids reading wherever and whenever they want.”
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