Disney will feature both Disney and Marvel properties, including
which debuts may 2012, across merchandise categories ranging from apparel, home decor, toys, books and magazines to food and beverage, stationery, electronics and fine art.
"2011 will be our biggest BLE ever and the show presents some of the worlds best known brands as well as some of its hottest new ones," says Rachel Cowdrey, marketing manager for BLE. "To have Disney Consumer Products bringing its unrivaled portfolio of brands and characters makes the offering even stronger and we are thrilled that Disney has confirmed its participation on the show floor and in the screening suite."Ê
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