Less than three days after Andy Mooney resigned from Disney Consumer Products after more than ten years of service, The Walt Disney company has named a new president and consolidated retail and licensing across all lines of its business into one organization.

Robert Chapek, president of distribution for The Walt Disney Studios, has been promoted to president of Disney Consumer Products. Chapek will report to The Walt Disney Company president and chief executive officer Robert A. Iger.

Chapek will oversee a newly-formed companywide consumer products organization, which will consolidate retail and licensing across Disney’s lines of business including Walt Disney Studios, Pixar, Marvel, Media Networks, Interactive Media and Consumer Products.

“Chapek’s vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization,” says Iger. “As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way.”

 “I’m excited about the opportunity to lead our newly expanded team and to grow our brands, franchises and movie properties in the fast-changing retail and licensing marketplace,” says Chapek.

Alan Bergman, president of the Walt Disney Studios, will assume Chapek’s former responsibilities of theatrical and TV platform distribution of studio movies.

Since November 2009, Chapek has led The Walt Disney Studios’ distribution, developing strategy and overseeing the delivery of all content. Chapek has been visionary on technological issues, and oversees the development of various new technologies including next generation high-definition Blu-ray Disc, in-home 3D solutions and interoperability solutions such as KeyChest and digital distribution.