Disney Consumer Products Looks to 2011 and Beyond

Disney Consumer Products plans to set the bar high for 2011 and beyond, with the anticipation of reaching $50 billion in global retail sales within the next five to seven years through new initiatives for properties such as Cars, Winnie the Pooh and Phine

April 6, 2018

In 2009, DCP posted $27.2 billion in worldwide retail sales of licensed products,

as reported in

License! Global'

s April cover story with DCP chairman Andy Mooney.

In a down economy, Disney's 2009 sales number was about $3 billion less than reported in the previous year. During yesterday's press briefing leading up to next week's Licensing International Expo in Las Vegas, Mooney showed optimism for the years ahead with plans to grow its core franchises, as well as emerging properties. Mooney says DCP's retail efforts will focus on "fewer programs to drive bigger dollars," as well as stronger push on seasonal programs and e-commerce markets.

DCP plans to showcase new content and licensing opportunities next week at Licensing International

Expo, including for

Tron: Legacy

(Dec. 17, 2010),

Cars 2

(summer 2011),

Winnie the Pooh

(spring 2011) and animated series "Phineas and Ferb," as well as evergreen brands Mickey Mouse, Disney Princess and Disney Fairies.

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