In 2009, DCP posted $27.2 billion in worldwide retail sales of licensed products,
s April cover story with DCP chairman Andy Mooney.
In a down economy, Disney's 2009 sales number was about $3 billion less than reported in the previous year. During yesterday's press briefing leading up to next week's Licensing International Expo in Las Vegas, Mooney showed optimism for the years ahead with plans to grow its core franchises, as well as emerging properties. Mooney says DCP's retail efforts will focus on "fewer programs to drive bigger dollars," as well as stronger push on seasonal programs and e-commerce markets.
DCP plans to showcase new content and licensing opportunities next week at Licensing International
(Dec. 17, 2010),
Winnie the Pooh
(spring 2011) and animated series "Phineas and Ferb," as well as evergreen brands Mickey Mouse, Disney Princess and Disney Fairies.
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