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Discovery Wins Hasbro for Non-Theatrical

Discovery Communications signed a one-year deal with Hasbro Studios to represent its programming to the non-theatrical market. Programs covered by the deal include “My Little Pony: Friendship is Magic,” “Pound Puppies,” “The Adventures of Chuck and Friends,” Transformers Prime” and “G.I. Joe Renegades.”

Effective immediately, Discovery Enterprises International, the international program sales and licensing arm of Discovery Communications, will begin by introducing Hasbro’s content to global airlines attending the Apex TV Market in Madrid, Spain.

“Discovery Enterprises International’s long history as a leading provider of in-flight entertainment to the airline industry provides us with an excellent opportunity to reach new audiences and extend consumer appreciation of the Hub’s rich programming library including ‘Transformers Prime’ to ‘My Little Pony: Friendship is Magic,’” says Elliott Wagner, director of program sales at Discovery Enterprises International.

“This agreement extends the existing partnership between Hasbro and Discovery while providing our programming to premier non-theatrical outlets around the world,” says Stephen Davis, president of Hasbro Studios. “I can think of no better partner than DEI to handle this important expansion of our business.”

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