in Benelux in the second quarter of this year.
Targeted at men 18-50-years-old, the magazine will publish six times a year.
has already launched in Asia and a full European roll out is scheduled over the next 18 months.
“The launch of
is a further step forward in our ambition to provide Discovery Channel audiences with the opportunity to extend their brand experience beyond television and take it into their every day lives,” says Nicolas Bonard, senior vice president, Discovery Enterprises International. “Our dedication to conveying in print the compelling stories that we’ve communicated so well on the channel for more than 25 years will see us create an essential product for Discovery fans and people interested in nurturing their curiosity of the real world around them."
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