Discovery Networks International will launch the Travel and Living Channel (TLC) in Latin America, beginning Nov. 1. The channel will be on-air in 38 countries and reach 26 million subscribers in the region.
Formerly named Discovery Travel and Living Channel, TLC will also unveil a new logo, updated on-air look and a new programming slate targeting adults ages 25-54.
"Over the years, viewers have identified the Travel and Living Channel as the travel channel par excellence," says Enrique R. Martinez, president and managing director of Discovery Networks Latin America/U.S. Hispanic. "To reaffirm this positioning, we set out to increase the volume of content devoted to the genre, expand content dedicated to the culinary world and introduce a new space focusing on some of the world's most eccentric personalities. We are confident that our viewers and business partners will appreciate the evolution of the TLC image and our new productions, which, in addition to refreshing the channel’s content, allow us to air high quality, original programs that have attained outstanding audience ratings in the United States and Europe.”