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Discovery Signs Zap Toys

Discovery Communications signed a deal with Zap Toys for a series of mobile games under the Discovery Kids brand. Big Tent Entertainment brokered the deal on behalf of Discovery Communications.The first title, Discovery Kids’ Scuba Adventure, will b

The first title, Discovery Kids’ Scuba Adventure, will be the first title released from the explorer series. At launch, the game will be available for download in the U.S. and Canada on both the iPod Touch and iPhone, with the iPad rolling out shortly thereafter. 

“We have always thought of Discovery Kids as a brand for young explorers,” says Elizabeth Bakacs, vice president, Discovery Kids Licensing. “Whether virtual or real world experiences, we let kids interact and discover all aspects of the world in unique ways and Zap Toys helps us do just that. These mobile games perfectly combine today’s technology with the science adventure themes that make up the Discovery Kids brand.”

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