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Discovery Partners With NKOK

Discovery Communications inked an agreement with NKOK for the Discovery Kids radio-controlled and interactive products. The deal was brokered by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.NKOK, which has create

NKOK, which has created popular products for pop-culture brand icons such as Halo, Hello Kitty, Smurfs, Shrek and Sonic, will create a line of Discovery Kids branded radio controlled stunt vehicles and the Shooting Robo Warrior Robot.

In addition to the radio-controlled products, NKOK also will release a Trace-n-Draw Projector, Space Coaster Construction Rollercoaster, Sewing Machine and Space Ship Laser Tag. Products will be available at toy, mid-tier and mass retailers throughout the United States and Canada this fall.

“Discovery Kids is famous for finding adventures in the everyday.  This new line from NKOK does an excellent job of combining tech with creativity, exploration and imagination,” says Elizabeth Bakacs, vice president of Discovery Kids Licensing. “NKOK’s vision for the line and outstanding reputation in the market makes them a great partner to bring the Discovery Kids brand to life in these categories.”

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