In addition to sleep management, strategic partnerships will be developed with leading retailers and manufacturers across multiple categories, including fitness products, relaxation and massage therapy, diagnostic and consumer electronics, personal care, eyewear, first aid and publishing.
“Our health and wellness content on-air and online have long been trusted sources for information for viewers,” says Elizabeth Bakacs, vice president, Discovery Fit & Health Licensing. “Now, in introducing the Discovery Fit & Health consumer products program, we can give fans tools to help develop and maintain healthy habits from a brand they trust.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.