The first partner, Inovatex, will debut a collection of branded bedding products including sheets, comforters, blankets, duvets, pillows, mattress pads and toppers, pillow protectors and mattress covers. Set to debut next fall, the products will target department stores, mid-tier, and specialty chains in the U.S. and Canada.
In addition to sleep management, strategic partnerships will be developed with leading retailers and manufacturers across multiple categories, including fitness products, relaxation and massage therapy, diagnostic and consumer electronics, personal care, eyewear, first aid and publishing.
“Our health and wellness content on-air and online have long been trusted sources for information for viewers,” says Elizabeth Bakacs, vice president, Discovery Fit & Health Licensing. “Now, in introducing the Discovery Fit & Health consumer products program, we can give fans tools to help develop and maintain healthy habits from a brand they trust.”