Discovery Communications inked two new North America-based deals with Fantasia Accessories and Premium Pet Health for Animal Planet pet products, and expanded its agreement with California Costumes for a new line of Halloween pet costumes this year.
The Joester Loria Group, licensing agent for Animal Planet, brokered the deals.
New partners join a pet program with products available at retailers including Macy’s, Kohl’s and Bed Bath & Beyond.
Premium Pet Health will create a line of all-natural treats, beginning with crunchy and chewy biscuits and jerky. Products will be sold at a wide range of outlets including pet store and pet specialty retailers, as well as other traditional retailers.
Fantasia Accessories will develop wet grooming products including dog shampoo and conditioner and dog deodorizing body mist. The line will sell at pet stores and pet specialty accounts, mass, mid-tier, department stores, supermarket and grocery stores, independent specialty stores and club accounts.
A portion of the proceeds from the products will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that partners with leading animal organizations to improve animal welfare.