Explore Your World targets children aged 6-12 years and shares the same values as Discovery’s flagship brand, the Discovery Channel. Product lines will include science and spy kits, collectibles, construction, outdoor, role-play, puzzles and games, back to school, publishing, electronics and interactive.
Oregon Scientific has been confirmed as the launch partner for the brand and will develop a line of educational toys with a technology focus. The company’s SmartGlobe has already been selected as a hero product for the range that will be launched at retail next year.
“The launch of Explore Your World fills a gap in the market for a consumer proposition targeted at school age children who are curious about the natural world,” says Nicolas Bonard, senior vice president, Discovery Enterprises International. “It demonstrates our ambition to always be an innovative licensor and our commitment to harnessing the power of the Discovery brand to create compelling licensed products. Oregon Scientific is a perfect launch partner for Explore Your World.”
