The Curiosity property will include four “Curiosity” TV episodes; integration into the Curiosity.com website; initiatives with Discovery Education; and comprehensive social, mobile and marketing programs.
The partnership pairs Discovery Communications’ content with Intel’s high-quality technology, improving access and delivery for viewers worldwide. “Curiosity” will premiere in the U.S. in August; and will air on Discovery Channel across Latin America, Europe, Middle East, Africa and Asia-Pacific in September.
“We are incredibly proud to partner with Intel on ‘Curiosity’ and what we believe is a perfect fit of corporate missions," says Clark Bunting, president and general manager Discovery Channel. "Just as Discovery has focused its 25-year mission on satisfying viewers’ curiosity about the world around them, Intel is driven to advance how people work and live."
“Intel is proud to be the sole global sponsor of ‘Curiosity,’ but it’s a shame to call this a sponsorship,” says Nancy Bhagat, vice president of Intel marketing strategy. “The partnership between Discovery Communications and Intel pushes the envelope in how we can jointly drive innovation and create better content for consumers. Curiosity is inherent in all of us and Intel was particularly driven by the theme as it relates to the company’s ongoing curiosity and passion for developing technologies that will change how we think and act.”