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Dimensional Branding Signs Miniclip

Dimensional Branding Group inked a deal to represent the Miniclip brand, characters and related intellectual property for use on branded merchandise. DBG will work directly with Miniclip’s newly formed licensing group, headed by Chris Bergstresser,

DBG will work directly with Miniclip’s newly formed licensing group, headed by Chris Bergstresser, director of business development.

The company recently launched into the mobile games market, with titles including "Gravity Guy" and "iStunt 2."

"As a platform and digital game industry veteran, I have always admired the Miniclip brand and its properties, I look forward to expanding the brand presence in the consumer products industry," says John Leonhardt, president, Dimensional Branding Group. "Many Miniclip’s first-party titles are long running franchises whose fans feel they inhabit the characters and scenarios—these are ideal properties for licensing into more traditional categories such as toys, publishing, home décor and stationery."

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