Diesel Seeks to Make Home Market 'Cool'

Diesel, a brand known throughout the apparel business for attracting a younger consumer market with a “cool” approach, will make its debut in the home furnishings world in a licensing agreement with Gruppo Zucchi for home textiles, the firs

April 6, 2018

Diesel

, a brand known throughout the apparel business for attracting a younger consumer market with a “cool” approach, will make its debut in the home furnishings world in a licensing agreement with

Gruppo Zucchi

for home textiles, the first of a broader range of home products including furniture, lighting, and decorative accessories.

The home textiles collection will be called Successful Living from Diesel, a reverse of the apparel brand’s Diesel for Successful Living slogan. The home textiles, as well as subsequent home furnishings collections, will be created by a design team headed by Wilbert Das, Diesel’s creative director.

The textiles line will debut at the Diesel showroom in Milan during the April Salone Internazionale del Mobile. Target retailers are leading department stores, home textile specialty shops, and the Diesel and Zucchi stores.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.