Television and brand management company DIC Entertainment has greenlit 26 new episodes of its girls’ series “Horseland,” coinciding with a European merchandising drive. In 2008, the series will make its debut on Rai2 (Italy), Antenna
April 6, 2018
Television and brand management company DIC Entertainment has greenlit 26 new episodes of its girls’ series “Horseland,” coinciding with a European merchandising drive. In 2008, the series will make its debut on Rai2 (Italy), Antenna TV (Cyprus), SIC (Portugal), M-Net (South Africa), D Smart (Turkey), and on Space Toon throughout the Middle East.
DIC has also secured European home entertainment deals for the series, scheduled for 2008 releases, with companies including CITEL (France); Scanbox (Scandinavia); Panini (German-speaking Europe); and Bridge Entertainment (Dutch-speaking Benelux).
With more than 20 licensees onboard across Europe, DIC and its licensing partners will now debut a new merchandise line for the Horseland brand in key categories, including toys, publishing, games, apparel and PC and DS games. In French-speaking Europe, the series will also be promoted in a fast-food restaurant campaign.
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