DHX Media and its subsidiary W!ldbrain Entertainment have signed several new partners to the Rastamouse licensing program.New partners include Trademark Collections for bags including backpacks, rucksacks, gym bags, swim bags, hold-alls, wheeled luggage, tote bags, handbags, courier bags, purses, wallets and umbrellas to be launched in spring and onwards across all retailers; Roy Lowe & Sons for socks, tights, hats, gloves and scarves; Ty U.K. for a Ty Beanie Baby line for launch in the U.K. in spring; and GB Eye Limited for posters, digital prints, canvas prints, badges, stickers and tattoos.
“‘Rastamouse’ launched on CBeebies in January 2011 and became an instant hit with a diverse audience that includes preschoolers, parents and young adults alike,” says Michael Polis, president of W!ldbrain Entertainment and executive vice president, branded entertainment and consumer products, DHX Media. “As one of the fastest growing preschool licenses, we expect to see great success across all categories for Rastamouse, from apparel, DVDs and toys, to electronics and publishing.”
“The music, the characters and other unique qualities that make Rastamouse stand out as a brand in a competitive marketplace gives licensees a winning formula to create innovative consumer products that will resonate with fans young and young at heart,” says Angeles Blanco, director of licensing, DHX Media. "In spring, Universal will release their second Rastamouse DVD, we will have a full toy line in store as well as underwear, sleepwear and many other categories available across all retail."