Dentsu Names Master Toy Partner

Bandai's toy products will hit shelves in the Americas fall 2013. The line will include figures, role play, vehicles and action model kits. In European territories, Bandai and TV Tokyo plan for broadcast and toy launches with a similar timeframe.

"With an exciting storyline and an organic transition from the TV screen to mass market toy products, we are confident that the ‘LBX’ series and toys will appeal broadly in all markets worldwide," says Yuma Sakata, president and chief executive officer, Dentsu

"The LBX robots that appear in the series fit in the palm of your hand, which offers so many creative play possibilities," says Masayuki Matsuo, chairman and chief executive officer, Bandai America. "We look forward to working closely with Dentsu Entertainment USA and TV Tokyo to introduce LBX to the world outside of Asia. We know kids are going to love this TV series and these toys."