MipJunior will be hosting the 7th annual Licensing Challenge, a pitching session designed to showcase the TV property with the highest licensing potential.
An international jury will select a winner during a live pitch session from six finalists on Oct. 2. Last year's competition had nearly 100 entries. Selection criteria will be based on uniqueness and overall appeal of the property (innovation, character development, etc.); the look, story and themes of the show; distribution and/or broadcast plans; clear potential for licensing and franchise potential; relevance and appeal of property with identified audience target; and merchandising potential.
The winner will be offered advice on how to expand and develop the property. The Hive, a 2009 finalist, was recently picked up for broadcast on Playhouse Disney across 150 territories. The new CGI-preschool animation series comes from U.K. production company The Hive Enterprises and its distributor Bejuba.
Closing date for entries is Sept. 1.
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