A multi-year license extension has been granted to RC2 by Disney Consumer Products to continue producing infant and toddler products under the manufacturer's The First Years brand.
DCP and RC2 have developed branded feeding and care items together for more than 10 years, focusing on characters such as Winnie the Pooh, Cars, Mickey Mouse Clubhouse, Disney Princess and Toy Story. New additions include Tangled and Cars 2.
"For more than a decade, The First Years has creatively leveraged Disney's rich storytelling heritage and lovable characters into high-quality infant and toddler feeding and care solutions that both parents and children love," says Maria Ancieta, director of infant hardgoods category for Disney Consumer Products.
