DCD Publishing is establishing itself as the only company turning songs into brands. This relatively untapped revenue stream from music publishing licenses the music and words of a song rather than the artist’s version of it.
Products include a plush puppy that sings the 1970s Donny Osmond hit “Puppy Love” and a collection of guitar-shaped key rings that play John Lennon and Paul McCartney songs soon to be stocked in U.K. supermarkets.
DCD now represents 7 million songs, so it is perhaps accurate in its claim to be able to “find a song for every occasion.” DCD is also becoming expert in clearing the often complicated rights associated with music.
“The idea of creating merchandise from music publishing is really gaining traction now,” says Michael Gottlieb of DCD Publishing. “Puppy Love was our first hit and music companies are increasingly responsive to the idea.”
Some of the titles that have potential to evolve into brands of their own are plentiful but DCD says its most requested include “It Must Be Love,” “You Are My sunshine,” “I Will Survive” and “Congratulations,” With an Olympic year in mind, the Spandau Ballet hit “Gold” is also popular.