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DCD and Bluw Make Musical Key Rings

DCD Publishing signed a deal with Bluw Toys to produce range of musical, guitar-shaped key rings featuring four songs from the Lennon/McCartney catalog. The products will be available globally, debuting in the U.K. this September. The collaboration comes

The collaboration comes as a result of DCD Publishing's agreement with Sony/ATV Music Publishing for publishing rights. There are four key rings to collect, playing  "Yellow Submarine," "Hey Jude," "I am the Walrus" and "She Loves You."

"This is a great idea realized in spectacular fashion and we are already in discussions with Sony/ATV and Bluw for a follow up," says Michael Gottlieb, head of licensing and music merchandising for DCD Publishing.

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