D.C. Thomson Brushes Off "The Broons"

D.C. Thomson has announced that "The Broons" and "Oor Wullie," the comic strip characters known to the Scots from the pages of The Sunday Post, are to get their own licensing program.The Broons are to be licensed across a range of prod

April 6, 2018

D.C. Thomson has announced that "The Broons" and "Oor Wullie," the comic strip characters known to the Scots from the pages of

The Sunday Post,

are to get their own licensing program.

The Broons are to be licensed across a range of product categories including gifts, collectibles, stationery, clothing, housewares, music and entertainment, food and digital. Partners will include Scottish companies, brands and retailers for a long-term consumer products program.

"We are extremely confident that the occasion of the 75th anniversary is the optimum time to allow The Broons and Oor Wullie to open the door to the business world and we are sure that we'll have an unprecedented response from a raft of top-level Scottish companies clamoring to be aligned with the undisputed, most-recognized of Scottish brands," says Martin Lindsay, licensing manager at D.C. Thomson. "One of our early partners has been Waverley Books which has sold more than 400,000 copies of their Broons books, including 250,000-plus copies of 'Maw Broon's Cookbook.'"

The

brand development of The Broons and Oor Wullie will embody the key attributes of family relationships, gentle good humor, mischief and warm characterization.

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