April 6, 2018
The Dimensional Branding Group has tapped Kids Preferred to produce a line of plush and soft toys inspired by "Biscuit" from HarperCollins Children's Books.
As licensee, Kids Preferred is also on board to roll out bath toys, accessories, lunch bags and activity kits.
"Biscuit" is written by Alyssa Satin Capucilli and illustrated by Pat Schories. To date, more than 15 million copies have been sold. DBG is licensing all categories for the character, including apparel, interactive, collectibles and room décor.
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