CVS Gets Kardashian Beauty Line Exclusive

Boldface Licensing + Branding has announced a partnership with CVS Caremark to launch its first branded line–Khroma Beauty by Kourtney, Kim and Khloe Kardashian–in December.CVS will feature an exclusive first look of Khroma Beauty's core colle

April 6, 2018

CVS Gets Kardashian Beauty Line Exclusive
Kardash.jpg

Boldface Licensing + Branding has announced a partnership with CVS Caremark to launch its first branded line–Khroma Beauty by Kourtney, Kim and Khloe Kardashian–in December.

CVS will feature an exclusive first look of Khroma Beauty's core collection in more than 2,000 stores across the U.S.

The Khroma Beauty brand will release a limited edition holiday collection in late-November and plans to officially debut the core collection at other retailers in January 2013, after the CVS release.

Kourtney, Kim and Khloe gave design direction, tested and approved each product in the new beauty line, which will include Au Naturel nude lip sets, Intimate Spotlight highlighter and Honey Sticks lip gloss.

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