Crown Crafts to License NoJo Brand

As agent, Jewel Branding & Licensing will extend NoJo into product categories such as apparel, crafts and activity sets, baby gear and feeding. The Gift Wrap Company is the first to sign on and is set to produce a full range of baby books, gift wrap, greeting cards, photo frames and memory books. The products will debut in mid-May.

"We have enjoyed a growing success with our NoJo bedding and accessories," says Nanci Freeman, president and chief executive officer of Crown Crafts Infant Products. "Licensing will allow us to offer the additional products that fans and consumers of NoJo bedding have been asking for while continuing to build our brand recognition."

Crown Crafts Infant Products is a wholly owned subsidiary of Crown Crafts.