Toot Sweet Toys, the maker of Peek-A-Boo Baby and others, has selected Creative Brands to extend its licensing footprint.

As agent, Creative Brands will focus licensing partnerships in apparel accessories, home furnishings, stationery, gifts and collectibles, publishing, animation, CDs and DVDs.

Toot Sweet Toys was founded in 1992 by Penny Ekstein-Lieberman, creator of Pillow People. The company recently launched its latest line Peek-A-Boo Baby at retail. The plush dolls, which retail for $14.99 each, are manufactured and distributed by Goldberger Toy Company.