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Crayola Takes Coloring Digital

Crayola Takes Coloring Digital

Griffin Technology and Crayola have formed a partnership to produce Crayola ColorStudio HD, a multi-activity drawing application for iPad with a custom-built digital stylus that combines the coloring activity with cutting-edge mobile technology. 
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Griffin Technology and Crayola have formed a partnership to produce Crayola ColorStudio HD, a multi-activity drawing application for iPad with a custom-built digital stylus that combines the coloring activity with cutting-edge mobile technology. 


ColorStudio HD App uses Crayola iMarker to color and interact with animated coloring book pages that move and react as users color, combining custom-produced pictures, animations, music and sound effects.

"Coloring as kids know it is about to come alive in an amazing new way through our partnership with Griffin Technology," says Warren Schorr, head of licensing at Crayola. "Imagine a coloring book that morphs and changes as kids digitally color it in. This application is taking a classic play pattern and bringing it totally outside the box."

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