“Our partnership with Surfaces allows us to bring Crayola colors into homes in a unique way by bringing fun and creativity to kids’ spaces,” says Warren Schorr, vice president of licensing, Crayola. “The colors are vibrant and the shapes are playful and fun.”
"Crayola is a wonderful, well-respected American brand-name," says Paul J. Young, chief executive officer, Surfaces. "It's a name associated with beautiful colors, creativity… and of course, with children. When one associates the word 'kids' with 'creative colors,' it's a safe bet that the word 'Crayola' will pop up as well. So, after some strong strategic planning we've arrived at a licensing agreement with Crayola to carry their name on this,
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